From Vision to Reality

Following extensive market research and strategic analysis, KeBuono! selected

Netanya, Israel, for its first flagship store. Located within the new TG Center, this

location will become the reference model for the future international franchise

network.

Why Israel

Israel offers one of the Mediterranean’s most dynamic markets, with strong

demographic growth, high purchasing power and a long-standing appreciation for

authentic Made in Italy products.

Why Netanya

Netanya is one of Israel’s fastest-growing coastal cities. The selected location benefits

from a large residential population together with thousands of daily office workers and

visitors.

The TG Center

The 200 sqm flagship store will include an Espresso Bar, Pastry Shop, Artisan Bakery,

Fast Restaurant with open pizza preparation and the KeBuono! Market featuring

premium Italian private-label products.

A Strategic Location

Its visibility, accessibility and continuous customer flow make it the ideal showcase for

launching the KeBuono! brand.

The Beginning of an International Network

Designed as a modular concept, KeBuono! can be adapted to different markets while

maintaining consistent quality and operational standards.

An Investment Opportunity

The project will be developed through an exclusive Master Franchise for Israel granted

to a NewCo involving KeBuono! and the property owner. Investors are invited to join a

project with strong international growth potential.